The founder

George Breckenridge, as did many Canadians of his era, emigrated from Saltcoats, Scotland in 1905 at the age of 4. His family settled in the eastern townships of southern Quebec. George spent his childhood fishing the local lakes and rivers and building a reputation as a great lacrosse player, his favorite pastime other than fishing.

Following a brief period in Manitoba, George returned to the townships as a teen and embarked upon his career as an entrepreneur. Owner of the St-Francis golf and tennis club, he was also recognized as a champion breeder of silver fox. Later he founded a sports and apparel business under the brand name Seal-Dri, which also supplied outerwear to the then fledgling Atomic Energy Canada.

George will be best remembered for having founded Brecks in 1947 with his wife Maude, marketing flies and manufacturing lures in their home. George's first love was fishing! He was traveling across Canada visiting his customers, looking for new ones, and showing them the fish catching ability of his products. He never missed a chance to wet a line and gained respect as one of the best and most ardent fishermen in all of Canada. In 1964, his son David took over the daily responsibilities and became principal shareholder, giving George the opportunity to continue his explorations and adventures. Since then, Brecks has expanded twice and now operates from a state of the art 22,000 sq. ft. facility and a 16,500 sq. ft plant for it's plating of Williams and Mooselook lures that is also the home of it's corporate recognition division. www.williamsrecognition.com

George passed away peacefully in 1995 at the age of 94. Brecks, which bears his name, has been offering Canadian fishermen the finest proven brands for over 50 years. These brands have become classics and standards in any anglers tackle box. Since the acquisition of Williams in 1989 and Mooselook in 2003 Brecks now offers fishermen world wide these 2 North American classics with world wide recognition. A fitting tribute to an exceptional entrepreneur and philanthropist.